Crisis Communications
How to protect your reputation in a crisis or controversy

Any organization can find itself in the media spotlight, facing tough questions about a controversial issue, allegations of wrongdoing, or a tragic accident. In a world of 24/7 media coverage, you must respond immediately to retain public credibility and trust.

Led by Mimi Bliss, an experienced TV reporter and corporate spokesperson, this interactive session uses actual crisis scenarios to demonstrate how to work with the media in a crisis or controversy, including how to:

• Respond quickly, accurately and consistently
   
• Communicate with key stakeholders
   
• Talk to the media--what to say and when
   
• Respond if you’re "blindsided" by a reporter
   
• Understand the key elements of a crisis communications plan, so you're prepared before something goes wrong