Working with the Media

How to Earn Media Coverage for Your Organization

Perception is reality and your organization's public image can make or break your business.

This seminar shows you how to enhance and protect your organization's reputation when you're in the media spotlight, whether you are responding to a crisis or seeking positive publicity.

As a former TV reporter and corporate spokesperson, Mimi Bliss will provide strategies for communicating a positive message to reporters and the public.

• Understand how the media works... and what that means for you
   
• Differences between working with print, broadcast and online media
   
• Communicate proactively with reporters
   
• Identify and "pitch" newsworthy stories about your organizations that capture reporters' interest
   
• Develop an action plan to publicize your organization or issue
  


• Handle controversial issues in the media